Even Actors Find Out that the New Currency is Attention – The Awl

IammakinglessmoneyupfrontthaneverandsoisAmerica’sSweetheart?

andpotentialThisWeekend’sOscar?

WinnerSandyBullock,whoonlygot$5millionupfrontforherdyejobinTheBarfSlide。

Nowmorethanever,actorsareworkingonanattention-basedbonussystem,inwhichthesuccessofafilmiswhatbringsthebigpay,andthehugenamestake“less”upfront。

(Settingasidethehilariouspayscaleitself,insomewaysthisisnotagreatidea,asactorshavetheleasttodowiththefinishedproductbeingwatchableormiserable?

Andyetstill。

)Inthefuture,though,Ithinkwe’llseethatmostindustrieswillhaveswitchedtothissystem。

Bookpublishing,obviously,isbackwardsandhasknownbutnotactedonthefactthatpastperformanceisnoguaranteeoffutureperformance;andsomedayallwriterswillworkonascalethatpaysthemjustbasedoneyeballs。

Alsostrippersandpoledancersallovertheworldhavebeenworkingonsuchastraightforwardsystemforcenturies!

Theyevenimproveuponthismodel,inwhich,whilethecustomersstareatyou,theyalsofeedyoumoney。

Movietheaterscouldworklikethistooquiteeasily!

Itjustmakessense?